Custard By The Dam: Delightful Ice Cream Shop in Rockford

Custard By The Dam is a charming ice cream shop located at 25 Squires Street Square NE in the heart of Rockford, MI. This local gem is beloved for its extraordinary frozen custard, offering an irresistible variety of flavors that keep customers coming back season after season.

What truly sets Custard By The Dam apart is its expansive menu boasting around 40 flavors of frozen custard—from rich and creamy cheesecake and buttery butterscotch to the tropical delight of pina colada. Each flavor bursts with freshness and a perfect balance of sweetness, making every bite a delightful experience. The shop also features classic treats like cones and flurries, ensuring there’s something to satisfy every craving.

Visitors consistently praise the friendly, youthful staff who create a welcoming vibe, even on the busiest days. While occasional busy rushes can be challenging for the team, the service remains impressively quick and accurate, allowing customers to spend more time enjoying their treats. One can’t help but appreciate the laid-back atmosphere where patrons gather, often taking their custard just steps away to relax by the scenic Rogue Dam and nearby park — a perfect pairing that elevates the ice cream outing into a memorable summer ritual.

Customers vividly recount their experiences, painting a picture of summer joy and indulgence. Loni VS captures this sentiment perfectly: “The custard ice cream is so very yummy. This is the perfect place to pick up an ice cream treat and take a walk by the dam!” Meanwhile, travlinfam describes the spot as "adorable" and relishes in the live concerts and people-watching, all paired with their Michigan Pothole custard choice — a combination that's “so worth the calories!”

The shop’s inviting vibe isn’t just in the flavors but also in its spaces — with clean, comfortable seating both inside and out, making it easy to linger and savor every spoonful. Ava F’s glowing recommendation of the chocolate malt flavor encapsulates the local love: "Custard by the Dam has the best custard in Rockford. The vibes here are so cute! Love it, 10/10 would recommend."

In summary, Custard By The Dam offers more than just a frozen treat; it delivers a joyful sensory experience wrapped in community spirit, scenic beauty, and genuine warmth. Whether you’re a Rockford local or passing through, this is the perfect stop to indulge your sweet tooth and savor the simple pleasure of expertly crafted custard by the water’s edge.

Has wheelchair-accessible car park
Has wheelchair-accessible entrance

Offers takeaway
No delivery
No same-day delivery

Good for solo dining

Accepts credit cards
Accepts NFC mobile payments

Loni VS

10/12/2025

We visit here at least once every summer and today was the day! It was quick, accurate service and the custard ice cream is so very yummy. This is the perfect place to pick up an ice cream treat and take a walk by the dam!

Lindsey Gibson

09/12/2025

Wonderful Custard and Ice Cream! Drove from GR twice just to get more! I will say the training could be a little better though. Nice staff but seemed overwhelmed when it was busy, and when I bought 2 quarts 1 of them was under filled (mind you a quart is $12 and some change). When I asked them to please fill it the accused me of eating some literally while standing right at the counter (obviously they were busy but I was right in front of them). Just something that could be worked on, I felt embarrassed to be questioned as if I was trying to get one over on two teenager girls

Travlinfam

02/12/2025

We don’t normally stop for a treat on our trail rides, but this place was so adorable, we couldn’t resist. We ordered the Michigan Pothole and it was so worth the calories!! A concert was playing right outside in the park, so we sat on the benches right outside the doors facing the Rogue Damn and park and enjoyed the people watching. The staff were high school/college aged and were very sweet, hard working, and helpful. As an extra splurge, we bought a bag of chocolate covered cherries for our long drive home. After our White Pine Trail biking Adventure it was a happy thing to enjoy while heading home and like the Michigan Pothole, delicious!

Jessica Joy

12/11/2025

Great line up of flavors! Very friendly staff! It gets crowded fast, but they get you served quickly!

Miss S. D.

09/11/2025

Custard by The Dam has so many flavors of frozen custard to choose from! My favorites are cheesecake, butterscotch, and pina colada. The list goes on and on, probably about 40 flavors yo choose from, plus many other candies to choose from. Very clean place and friendly staff. Service is very fast as well, with seating inside ( front and back of bulding) as well as a few seats inside. Highly recommend this place!

A “The Administrator” H

25/10/2025

We went on a cold weeknight and it was still a pretty popular place to be! We didn't have to wait in line, but they had a lot of customers pop in while we sat there and ate our icecream. They have a ton of options for not just icecream, but also custard, cones, flurries, etc. You could please anyone here. Everyone in my 8 person family enjoyed the icecream that we ordered. Overall a very good experience.